Name, Image & Likeness (NIL)

Mackenzie Hughes attorneys serve as counsel to student-athletes across New York through our newly launched Name, Image & Likeness (NIL) practice area. This rapidly evolving field of law empowers student-athletes to benefit financially from their personal brands, fueled by their sporting success. With recent updates to NCAA rules, student-athletes can now profit from their NIL and receive direct payments from NCAA schools. Navigating this landscape of contracts, endorsements, and regulatory complexities, demands skilled legal support. Our dedicated NIL team provides proactive guidance and tailored solutions to help student-athletes seize these opportunities while protecting their interests. Our NIL attorneys offer comprehensive services, including:

• Reviewing and negotiating NIL contracts and endorsements. 
• Advising on intellectual property and trademark protection. 
• Ensuring compliance with NCAA, school, and state regulations. 
• Safeguarding student-athletes’ financial future. 
• Protecting student-athletes from exploitative deals and long-term risks.

With 22 Division I programs in New York State, including 12 in Upstate New York such as SUNY Albany, SUNY Binghamton, SUNY Buffalo, Canisius University, Colgate University, Cornell University, Marist College, Niagara University, St. Bonaventure University, Siena College, Syracuse University, and the United States Military Academy (Army West Point), Mackenzie Hughes is committed to empowering student-athletes to maximize their potential while preserving their academic and athletic careers.